Tuesday, November 26, 2019
That bad restaurant review may have been influenced by this odd thing
That bad restaurant review may have been influenced by this odd thingThat bad restaurant review may have been influenced by this odd thingRestaurants may be open rain or shine but that doesnt mean youll perceive the experience or the food the same way each time, and you can partially blame the weather for that.Researchers from Ohio State studied 32 restaurants in Florida and found that customers mora negative notes on comment cards on days when it welches raining or overly hot than when the weather was nice. The odds of customers leaving very negative comments versus very positive comments were 2.9 times greater on rainy days.Their findings were published in the Journal of Hospitality and Tourism Research.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moreRain, rain go awayor I will write a bad reviewRestaurant managers may see more than the usual bad reviews on certain days, and it may have noth ing to do with the service or the quality of the food, said Milos Bujisic, co-author of the study and assistant professor of hospitality management at The Ohio State University, in a release.Restaurants cant control the weather, but it may affect how customers review them.Weather, of course, isnt the biggest reason restaurants get negative feedback from customers, but its one of the smaller variables that managers should pay attention to, said study co-author Vanja Bogicevic, a visiting assistant professor of hospitality management at Ohio State.The researchers related the customer comments back to rain, temperature, and barometric pressure (which can often lead to high daytime temperatures in Florida). Since the restaurants studied were in Florida, researchers found that very hot weather also resulted in more negative comments.What we wanted to examine is with changes with the weather patterns, are people going to departure leaving more positive or more negative comments? said Buji sic. And the results indicated that this is absolutely true.In an accompanying video, one female customer said, I dont think the weather actually changed my perception of the food.But in fact, good weather put customers in a good mood, creating better comments and word-of-mouth chatter in one experiment. And its not only customers a rainy day or otherwise inclement weather affects the waitstaffs moods as well, Bogicevic said.Another customer admitted, I think Id be judgmental of different things depending on bad weather, like if something went wrong. Youre not in as good as a mood if it was raining rather than if it was sunny out and I was happier. So I do think it would have an effect on how I view the restaurant or the food or the service.You might also enjoyNew neuroscience reveals 4 rituals that will make you happyStrangers know your social class in the first seven words you say, study finds10 lessons from Benjamin Franklins daily schedule that will double your productivityThe worst mistakes you can make in an interview, according to 12 CEOs10 habits of mentally strong people
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.